Shaina Magdayao claimed that she and her high school classmate and business partner Nikki Medina are already extending their bag company Organized Chicas into a clothing and lifestyle brand five months after founding it.
“Organized Chicas is an extension of who I really am. It’s really classic. Nothing too fashion forward. We all know that trends come and go. I’m more of the quality kind of person. And I mean everything, with the things that I use, the things that I personally buy. I’m more into timeless pieces and classic pieces. I look for good quality. And being the sustainable brand that we are, it’s also environment-friendly. And very [easy] to use especially now during the pandemic, it’s hygienic also,” she said.
After two decades in show business, the FPJ’s Ang Probinsyano actress decided it was time to go out on her own from their family’s salon chain.
“With Ystilo Salon it started with my sisters. So I saw talaga na kailangan merong tumututok, which was my eldest sister si Sheila. And then meron ding tututok sa marketing. Kumbaga kanya kanya kayo ng core. Kanya kanya kayo ng strength and at the end of the day kailangan mag-complement yun and aligned kayo kahit papaano and I saw that in my sisters’ management. And they also taught me that I really have to do this well because ako pumasok ako sa Ystilo I just invested in some of the branches and our company after a couple of years. Siguro it’s about time din that I opened up myself more than anything. This brand is me,” she explained.
Shaina stated that the items she will offer are her own particular style and that she wears them.
“Siguro kasi lagi akong nakaayos and so after ilang years of just doing that na-develop ko yung style ko. Now I know my core. I’m not trendy. I actually go against trends. Whatever feels right and feels nice sa katawan ko, whatever it is that makes me feel good.
“Kumbaga like sa tela I like linen because gusto ko presko especially nasa tropical country tayo. But also you can dress it up. Puwede mo siya i-accessorize. It’s actually a reflection of who I am.
“Our bags are not super trendy and hindi kakaiba yung itsura but it’s very sustainable and functional. If I were a customer yun yung titingnan ko and the functionality of the bag.”
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